Why Is Digital Marketing Important?
Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”
Digital Marketing is a cost-effective marketing technique for small businesses.
Types Of Digital Marketing
SEO or Search engine optimization. We will use certain back-end-components to optimize your site including the URL Structure, Loading Time and all links to make sure they are working properly, then we will research and weigh various contributing factors to achieve the highest possible ranking on a search engine page -(SERP).
Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, we often focus on Google since it’s a global leader in the search engine market.
Get a custom SEO strategy from Us Now.
Content Marketing
Content Marketing is a strategy based on the distribution of your relevant and valuable content to a target audience. As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers.
But Content Marketing does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, Content Marketing offers value for free in the form of written material
Asani Ali will help you identify the audience you are trying to reach, create content that’s grammatically correct, free of errors, easy to understand, relevant, and interesting. The goal of this content is to funnel readers to the next stage in the pipeline, which is a free consultation with your sales representative.
Signup for one of our Content Management Plans Now.
Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience.
Asani Ali will help you set up your social media pages, help you identify your target audience and create content relevant to the services or products you are trying to promote. Get a custom Social Media Plan from Us Now.
Marketing Automation
Marketing Automation is The logic or rules that enable marketing software to take over customer communications or behind-the-scenes business processes that would otherwise be handled by people. Automation can help small business marketers bring their strategy to life without taking up their resources and headspace. This technology works best when you have an established audience and a nurturing strategy you want to put in place, but it is also an effective way to acquire new customers and generate leads.
Marketing automation allows you to use a digital platform to consistently and efficiently market your products. By performing the repetitive tasks for you, it allows you to be more productive in other ways and also gives you a chance to work directly with your customers.
With that said, Automation depends on quality information. Each time someone subscribes to your list, buys something from your store, or clicks on your ads, they’re providing you with valuable data.
Asani Ali will setup and run this automation for you by storing all of your contact information in one place then have the automation engage your contacts, right when it’s most likely to make them convert.
Learn more and sign up for Automation now.
Email Marketing
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.
Asani Ali will customize an email template specific to your brand and target audience that will convey your message in a clear concise manner, whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.
You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Asani Ali will use some tools to help you along the way. Get a custom Email Marketing Plan from Us Now.
