Content Marketing

Content Marketing

Build Your Brand

Content
Marketing

What is CONTENT MARKETING? Well, do you know who G.I. Joe is?

Yes, he is an action figure. But he is also one of the greatest examples of content marketing of all time.

That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as long as they could speak.

So when Hasbro partnered with Marvel to launch their comic book series “G.I. Joe – A Real American Hero!” in 1982, their main marketing strategy was to create a rich backstory for their action figures.

And it worked wonders. Within two months of releasing the first comic book, about 20 percent of their target audience had two or more G.I. Joe toys. Fast forward seven years, the series was one of Marvel’s strongest titles, and two out of three boys between the ages of 5 and 12 owned at least one G.I. Joe action figure.

How’s that for using content to market a product?

A lot has changed since then, and what worked back in the ’80s won’t necessarily work today. However, with new marketing channels like social media popping up almost daily, opportunity is knocking.

Content marketing is a long-term strategy that focuses on building strong relationships with your target audience by consistently delivering high-quality, relevant content that educates and, ultimately, sells.

It is not a hard sell, though. Your content should generate so much value that when a prospective customer chooses to make a purchase, you are the first person they think of and the authority they trust most.

In contrast to one-off advertising, content marketing shows that you actually care about your customers. That is key to the strategy’s success. Today, more than ever before, people want to feel like they matter. The world is louder and noisier now, and retaining consumers’ attention and trust is a marketer’s most valuable resource.

Content marketing is focused on building an audience.  In many ways, content marketing is the complete customer acquisition channel. It drives traffic, builds trust, establishes your authority, and generates revenue.

Sure, pay-per-click (PPC) ads can bring traffic and revenue. Social media can be used to position your brand as an authority. But only content marketing helps you achieve a host of marketing goals without coming across as salesy in the first place.

Content marketing is so important—and works so well—because it captures people throughout the sales funnel.

A great piece of content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey.

A successful content marketing strategy is not one that jumps on the latest content marketing trends. It is one that has a clear goal and a focused target audience.

At Asani Ali LLC, we help you define your target audience, set your desired goals – ie raise brand awareness, acquire email addresses, etc.  Next, we help you create relevant content to help you accomplish your goals.

For example, if you want to increase email subscribers, for instance, your content plan may be to create a website or an eBook, write a page for the eBook, and then create a series of blog posts and emails that drive traffic to that page.

At Asani Ali, we customize a plan to meet your needs, whether it may be videos, blog posts, guides and eBooks, etc., we are here to help you grow your brand.

Call or email us today and let’s get started on your project. service@asaniali.org, 305 767-3102 Get In Touch Now.

SITES WE DO NOT ACCEPT

– We DO NOT ACCEPT adult / pornographic sites
– We DO NOT ACCEPT overtly sexually suggestive sites
– We DO NOT ACCEPT gambling sites
– We DO NOT ACCEPT psychic-related sites
– We DO NOT ACCEPT sites selling drug paraphernalia
– We DO NOT ACCEPT sites that may be considered vulgar or obscene
– We DO NOT ACCEPT sites that promote non-family-friendly lifestyles

*We reserve the right to provide outstanding, exceptional service to nice people, to straighten out any problems or issues that may arise, and to use our best efforts (which are vast and considerable) to help you out as much as possible for the price paid. On the other hand, if you’re not nice, we reserve the right to refuse service completely. We reserve the right to accept or reject any website project for any reason whatsoever.

Delivery Time

STANDARD DELIVERY: We understand business and are serious about timelines. We always work as quickly as possible without compromising quality. Your new website will generally be delivered to your domain within 15 business days of receipt of payment and materials required to complete your project.

Site Launch

If we have not done so already, we will set your site “LIVE” on your domain. If you discover any errors in our programming or coding workmanship within 30 days of site launch, we will correct them with no questions asked and at no additional charge. Ongoing site maintenance is available.

Ongoing Support

Whenever you need anything else for your website, we will be available through a variety of maintenance plans and service offerings. You may also contact us at any time for upgrades or additional services that you might need. For more information, please see our Hosting Plans. We are here to help.

Sample Websites

We work very closely with our clients to give them what they want in a custom designed website as well as provide them with what they need for their specific industry or interest. Client satisfaction is our number one priority. Should you decide to purchase a website through us, we believe you will LOVE YOUR NEW WEBSITE! Each site shown below was produced after purchasing this design package or one similar.

Check Out Our Projects

Picture is of “actual fully functioning websites” that we have built. The site shown was produced after purchasing this design package or similar. Some features shown on individual designs required purchase of add-ons, scripts, or other custom programming. Client satisfaction is our number one priority.