Johnson Cleaning Service

While cleaning businesses often find new customers by word-of-mouth recommendations, you’re no exception to this rule: all small businesses need to have a website. Nowadays word-of-mouth is digital, with clients “liking” your posts on Facebook, tweeting to their friends, or mentioning you in emails.

So, what are the essential elements need to make an effective, dynamic cleaning business website you may ask? You have come to the right place.

Johnson Cleaning Service wanted to make their website look sharp and catch the eyes of new customers yet keep things simple. They wanted to link their social media platforms to the website because they have ongoing Social Media Marketing. Our web design team created a responsive website with the six must have elements for every cleaning business and three essential elements for integrating their digital marketing strategy.

Contact Information. It sounds obvious to say that you should post your contact information on your website. But some businesses don’t put their contact information in a place that’s easy to find. We Included the phone number in the header, footer and on subsequent pages.

Price Quote or Estimates. While you don’t want to be pinned down to a specific price, it can be helpful to offer price quotes or at least a rough estimate for the cost of your services. For instance, if you generally charge $80 – $200 per home visit, including even that wide of a range will be helpful to customers.

Hours of Operation.  While cleaning businesses generally don’t have a storefront or traditional hours, we include information about when they can (and cannot) be reached and what days and times they’re generally available to clean.

Customer Testimonials. Sometimes the best marketing is the simplest. Our team asked some of their long-time customers to write a short testimonial for their website. We know that a few sentences from satisfied customers will go a long way.

Keywords. Ok, so this is a backend function but in order to show up in a customer’s search results, you’ll need to have the right keywords in the text on your page. We have you covered.

Insured and Bonded Information.  Customers will want to know that your business has cleaning service insurance. Many customers are worried about letting cleaning companies tidy their office or home and will specifically look to work with more reputable companies that have small business insurance.

Tips for building a better web presence.

1. Include your URL in your email signature line.  Friends and associates will see that you have a website and might forward the link to friends looking for cleaning businesses.
2. Publicize your business on Facebook and Twitter. As with any social media, you don’t want to go overboard, but having a strong Facebook and Twitter presence can help you connect to new customers.
3. Buy geographic-specific ads.  Google allows small businesses to buy online ad space for their geographic area.

Whether it’s from customer recommendations, online advertisements, or improved search results, your business can connect better with its customers by using some of the digital marketing strategies we’ve outlined above. Email Or Call Us Now.