Search Engine
Marketing
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets traffic (known as “natural” or “organic” results). Traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
At Asani Ali we use SEO as an Internet marketing strategy. SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.
The goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, we often focus on Google since it’s a global leader in the search engine market.
- Phone :
- Email :
- Website :
-
Experience :15+ Years
-
Since :2007
-
Address :Miami, Florida, USA
Improve The Quality of Your Digital Presence
Let’s go through the basic elements of your digital presence:
Rock Your Website
Arguably the most important piece of the puzzle, your website is the digital hub. It’s where people will land when the search for you, it’s your best opportunity to share your most important messages and where you’ll work to convert passive shoppers to active customers. Your website has to be your solid, effective digital foundation.
Design
Simply put, does your website look good? Does it look professional? Consumers expectations are high, even for small businesses so don’t play around with making a good first impression.
Mobile Friendly
A significant volume of search and web traffic is initiated from mobile devices. Your website must work well for those who find you through their smartphone or tablet.
Quality Images
The images you use on your site should be the right size, the right resolution and ideally customized to your business.
Correct Wording
The words on your site are the voice of your brand. How you choose to convey key messages through your site copy says a lot about your company both in content and style. Often copy is a last-minute consideration with more focus on website design. Make sure your copy is as strong as your design.
Be Social
Social media is now an essential element of the overall digital marketing mix for every small business. Doing it right requires much more than just propping up a Facebook page or setting up a Twitter account. It can be overwhelming, but doing just a handful of things properly can go a long way for your business.
Keep It Current
If your site still has “copyright 2003” in the footer or your copy references events from years ago, it may send the wrong message to customers. Be sure expired promotions are removed and obvious date-sensitive content is current.
At Asani Ali LLC, we do all the hard work for you so that you can concentrate on running your business. Give us a call or email us today to see how we can help you grow your business through SEO Marketing.
Contact Us
- Monday - Thursday:10.00 - 4.00
- Friday - Sunday: Closed