Trailor Farms

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Project Info

Trailor Farms is a leading producer of field and container-grown Dade County Pine and a Bamboo in the Homestead area. Trailor Farms serve all states.
  • Client : Trailor Farms
  • Category : Business
  • Date : August 19, 2020
  • Website : TrailorFarms.Com
  • Location : Miami, Florida

Project Info

Farm Website

It is important that a farm website be an authentic representation of the farm itself. Most people overreach themselves and try to make the site fancier than they need or have more components than they can keep up with. It is imperative that the website is an adequate representation of the farm itself. Your customers want to hear your story, so tell it.

Also, it is important that you promote your website. No one will go to your website if they don’t know it is there. There are a number of local directories where you can list your website. Buy Fresh Buy Local and Local Harvest are two main ones that your customers go to search for local farms. It can be really useful to put a footer in your email that points people to your site.

Snapshot Of A Farm Website

To the average person, a farm story is interesting – people want to hear what is happening on the farm. Most people work in an office. What might seem mundane to you – i.e., fixing irrigation pipe, is interesting to them.

It is nice to have a relatively filled out site when you make it live. But remember you can always update the site. There will always be things you did not know you needed at first.

About Us

You want this page to tell someone who knows nothing about the farm who you are and what the farm does succinctly. You may want to have a history of the farm somewhere on the site. But it does not go here. Make “about us” to the point and remember your audience.

Clean Navigation

Your navigation needs to be the same on each page. Where do you want people to go most? Do you want people to buy your products online, join the CSA, or come to an event? Use keywords like “FAQs”, “contact”, and “about” to direct people to the right pages.

Keep It Fresh

In order to keep your site up to date, you want to make it easy to update. If you have to pay someone each time you want to update, updates will happen less often. To make sure updating happens, make a schedule or assign one person on the farm to the updates.

Project Result & Benefits of Project

Our team was able to compose a website that tells the story of Trailor Farms.  It is easy to read, concise, and up to date. The site provides the answers to the questions that are asked most often: what you grow, where a customer can purchase it, how to contact, and hours of operation along with a blog to help with google page ranking. The photographs are of actual products from the farm. Photographs are an excellent way to draw readers into the site.

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